We Added a /refer Page to TIZZLE: A Cleaner Referral Flow That Actually Converts
We just shipped a new page on the TIZZLE site: /refer.
The goal was simple:
make referrals frictionless, clear the payout model up front, and remove the back-and-forth that usually slows intros down.
Why we added it
A lot of referrals were already happening through DMs and email.
That works, but it creates avoidable problems:
- missing client details
- unclear expectations on commission
- inconsistent handoff process
- no obvious place to send people who want to refer someone
So we moved that flow into a dedicated page with one clear CTA and a short submit process.
What the new /refer page does
The page explains the referral program in plain language:
- earn 10% of first project value
- no cap on number of referrals
- open to developers, agencies, consultants, clients, and friends
- payout after the referred client’s first payment clears
Then it gives a direct submit form for:
- referrer details
- client details
- service type needed
- optional project context
No account creation. No long onboarding. No extra steps after submit.
The conversion decisions behind it
We kept the page focused on one journey:
- understand the reward quickly
- see concrete payout examples
- trust the process through FAQ
- submit in under two minutes
A few implementation choices mattered:
- clear hero copy with immediate value proposition
- reward banner anchored around the
10%model - example payout figures tied to actual service pricing
- FAQ section to remove uncertainty before form completion
- minimal form fields to reduce abandonment
Why this matters for service businesses
If referrals are part of your pipeline, treating them like a side process costs you.
A dedicated referral page makes the channel:
- easier to share
- easier to measure
- easier to scale without manual coordination
It also improves trust because terms are visible before anyone submits.
Final thought
Most sites optimize for leads from search and ads, but under-optimize referrals even when referrals close faster.
The new /refer page is our attempt to fix that with a cleaner, lower-friction system.